EMB GlobalCustom exhibition stand
An open, double-height custom stand with angled portal frames, edge-lit green profiles and a slatted timber feature wall, built for EMB Global's appearance alongside Innovation City at the UAE's largest AI show.
The brief
EMB Global needed a stand that read as confident and technical from across the hall, with room inside for conversations rather than a counter and a queue. The stand also carried Innovation City co-branding, so both identities had to sit together without competing.
What we built
The structure is a set of angled white portal frames that open the stand on three sides. Each frame carries a recessed green LED profile, matched by a continuous green light line at floor level, so the stand reads clearly under hall lighting without a single spotlight on the fascia.
Inside, a slatted timber feature wall holds two screens and the partner signage, and gives the lounge a warmer backdrop than the white shell. Printed panels on the side walls carry the EMB Global “AI Rewiring” message and the Innovation City free zone story.
On site
The stand was fabricated in our Jebel Ali workshop, delivered to ADNEC and installed before the show opened on 6 October. Our team stayed on site for the two show days and dismantled the stand after close.
